ARCTIC debuts website with polar flair

With the redesign of its website, ARCTIC, the acclaimed manufacturer of PC coolers and components, presents itself in a contemporary, user-friendly light. The new design is characterized by visually distinctive Northern Lights imagery. In addition to the visual aspects of the redesign, special emphasis was placed on optimizing usability and performance.

The enhanced user experience includes fast, intuitive navigation and responsive design with shorter loading times. The webshop received a complete overhaul, including improvement of the ordering processes and payment options.

"The importance of our company homepage as a central information hub for our company, our products and services is immense," explains ARCTIC Managing Director Magnus Huber. "After months of intensive work, we are very satisfied with the result of the relaunch and offer our visitors a structured, dynamic and interactive presence as well as quick access to all relevant information."

With the redesign, ARCTIC is also repositioning its digital marketing. The website with integrated shop is now central to ARCTIC‘s customer-centered strategy. The implementation of dynamic, target group-specific worlds of experience is an important next step en route to a better buying experience. The site will also be accessible in other languages - it is currently available in German and English.