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Being Pragmatic as a Corporate Value of ARCTIC

We at ARCTIC are keen to stay at the forefront of innovation while driving technological progress. Digitalisation will have a fundamental and lasting effect not only in our business and hardware, but also on global society and technology as a whole.

We believe that digitalisation can help us master the challenges of the 21st century, leading to efficiency gains, prosperity, equality of opportunity and environmental sustainability. Being pragmatic is an essential qualification for successfully navigating digital transformation.

We are pragmatic -- in our presence and in our promises.

What does the pragmatic attitude at ARCTIC stand for?

 

We are practical -

We believe in digitalisation, but we also have a humble and responsible attitude towards technological change. This is a sign of appreciation and responsibility towards our customers.

We work in an application-oriented method in product engineering, design and customer service, always looking for the right solution for our customers and partners. And best of all: we can find them too.

The pragmatic attitude is highlighted in our products: they are technically outstanding and stand the test of time, both with the simplicity of their design as with their quality. Trust is the most valuable thing our customers can give us. That is why we want our customers to secure them and offer at least six years warranty for all of our products*.

 

We are authentic -

What you see is what you get. We create trust by being transparent externally - in our relationships with our partners and customers - as well as internally. We are honest and cordial and advise our customers on an equal footing. Do you have a question about our products? Nothing easier than that! Call us. With us, a person will pick up the phone, not the chatbot.

 

We are down-to-earth –

For us, being pragmatic does not mean stagnation, but stability. A company that has “both feet” firmly on the ground is not only more resilient, but also more flexible. We have a solid business that we are building sustainably and plenty of freedom to move around without falling over.

It is important to us to show, even in times of uncertainty, that we have been there for a long time, that we are there now, and that we will also be there in the future: for our customers, for our partners and for our employees. We are a solid partner who takes responsibility.

Read more: Our Values